📋 Role Overview

As a LinkedIn Outreach Specialist, you'll be the frontline ambassador for TyLearn Africa. Your mission is to connect with final-year university students and recent graduates on LinkedIn, build genuine relationships, and help them discover how TyLearn can bridge their skills gap and launch their careers.

What you'll do

• Send 50-100 personalized LinkedIn connection requests daily to target audience (final-year students, recent grads 0-2 years out)
• Engage with prospects through authentic conversations about their career challenges
• Share TyLearn courses and value proposition when appropriate
• Track and report metrics (connections, conversations, click-throughs, enrollments)
• Provide feedback on messaging that works vs. doesn't
• Build a network of engaged prospects over time

Target Audience

• Primary: Final-year university students (CS, Engineering, Business, etc.)
• Secondary: Recent graduates (0-2 years post-graduation) who are underemployed or job hunting
• Geographic Focus: Kenya (Nairobi, Kiambu, Nakuru, Mombasa)
• Universities: Kenyatta University, University of Nairobi, JKUAT, Strathmore, etc.

Tools & Resources Provided

• Proven message templates (that you'll personalize)
• Unique referral tracking link
• Target prospect lists and search strategies
• Weekly performance dashboard
• Course access (so you can speak authentically about what we offer)

Training & Support

• 2-hour onboarding on TyLearn courses, messaging strategy, and LinkedIn best practices
• Weekly team calls to share what's working
• Direct access to marketing team for questions
• Course access to better understand what you're selling

✅ Requirements

Essential

• Active personal LinkedIn account (at least 200 connections preferred)
• Smartphone with reliable internet access
• 2-3 hours available daily (flexible timing)
• Excellent written communication in English
• Understanding of Kenyan job market and graduate challenges
• Self-motivated and target-driven
• Based in Kenya (to understand local context)

Preferred

• Previous experience in sales, marketing, or student recruitment
• University student or recent graduate (you understand the audience)
• Active on social media and comfortable with digital communication
• Experience with LinkedIn networking
• Understanding of tech/remote work opportunities

Not Required

• No prior LinkedIn outreach experience (we'll train you)
• No specific degree or certification
• No office commute (100% remote)

🌟 Success Profile

✓ You'll thrive if you: Are genuinely passionate about helping graduates succeed Enjoy building relationships and networking Are comfortable with rejection Are disciplined working independently Are motivated by performance-based earnings Can communicate value authentically Are coachable and follow systems

✗ This role is NOT for you if: You prefer fixed office hours You're uncomfortable with commission earnings You're not active on LinkedIn You need constant supervision You're only interested in base salary

🔗 Referral Link & Tracking System

How it works

1. You receive a unique referral link (e.g., tylearn.africa/enroll?ref=YOURNAME)
2. Every student who enrolls through your link is tracked automatically
3. You receive 500 KES commission for each successful enrollment
4. Payments processed monthly (by 5th of following month)
5. Real-time dashboard shows your clicks, conversions, and earnings

⏰ Work Schedule & Flexibility

Required

• 2-3 hours daily (you choose when within reason)
• Weekly team call (1 hour - scheduled together)
• Submit weekly activity report
• Respond to team messages within 24 hours

Flexibility

• Work from anywhere with internet
• Choose your own hours (morning/evening/split shifts)
• No fixed 9-5 requirement
• Perfect for students, side hustlers, or remote workers

Peak performance times (recommended)

• 8-10am: Students check LinkedIn before class/work
• 12-2pm: Lunch break browsing
• 6-8pm: After class/work browsing

📈 Growth Opportunities

Skills you'll develop

• Digital marketing and social selling
• LinkedIn networking mastery
• Sales funnel management
• Conversion optimization
• Data-driven decision making
• Remote work discipline

📝 Application Process

To Apply, Submit:

1. LinkedIn Profile Link (we'll review your current profile)
2. Brief cover letter (200-300 words) answering:
   • Why are you interested in this role?
   • What makes you effective at connecting with people online?
   • What's your understanding of the challenges facing Kenyan graduates?
3. Sample connection request - Write a personalized connection request to a "final year computer science student at Kenyatta University who is open to work"
4. Availability - Confirm you can dedicate 2-3 hours daily

Send to: careers@tylearnafrica.com

Subject Line: LinkedIn Outreach Specialist Application - [Your Name]

🎤 Interview Process

1. Application Review (2 days)
2. Phone/Video Interview (30 minutes) - Discussion about role, your experience, motivation
3. Sample Task (1 hour) - Create 5 personalized connection requests for sample profiles
4. Offer & Onboarding (if successful)

Timeline: We're hiring immediately for December 19th launch. Start date: December 5-10, 2024.

❓ Frequently Asked Questions