About TyLearn Africa

TyLearn Africa is revolutionizing education in Africa through AI-powered courses and cutting-edge content. We're preparing for our major launch at Daystar University and need a creative social media genius to amplify our voice across Africa.

Role Overview

We're looking for a strategic, creative social media expert who can build our brand presence, engage our community, and drive registrations for our courses and events. You'll be the voice of TyLearn across all platforms.

What You'll Do

Content Creation & Management:

- Develop and execute social media strategy across Instagram, TikTok, Facebook, LinkedIn, Twitter/X

- Create engaging content (graphics, videos, reels, stories) using Canva, CapCut, or similar tools

- Write compelling captions and copy that convert

- Plan and maintain content calendar

- Manage daily posting schedule (minimum 2-3 posts per platform daily)

Community Engagement:

- Respond to comments, DMs, and engage with followers

- Build and nurture our online community

- Monitor brand mentions and conversations

- Create and manage social media groups/communities

Campaign Management:

- Launch and manage paid social media campaigns (Facebook Ads, Instagram Ads)

- Promote courses, webinars, and events

- Drive registrations and sales through social channels

- A/B test content and optimize performance

Analytics & Reporting:

- Track KPIs (engagement, reach, conversions, ROI)

- Provide weekly/monthly performance reports

- Use insights to refine strategy

- Stay updated on social media trends and algorithm changes

Who You Are

Required:

- 2+ years experience in social media management or digital marketing

- Proven track record of growing social media accounts organically

- Portfolio showcasing content you've created

- Expert-level knowledge of Instagram, TikTok, Facebook, LinkedIn

- Strong copywriting skills

- Experience with Canva, Photoshop, or graphic design tools

- Experience with video editing (CapCut, InShot, or similar)

- Understanding of social media analytics and insights

- Self-starter who can work independently

Bonus Points:

- Experience in edtech or education sector

- Knowledge of AI tools for content creation

- Experience managing paid social media campaigns

- Video creation skills (short-form content specialist)

- Experience with influencer partnerships

- Background in photography/videography

- Understanding of African youth culture and trends

What Success Looks Like

First 30 Days:

- Audit current social media presence

- Develop 90-day content strategy

- Create content calendar

- Establish posting rhythm

- Grow followers by 20%+

First 90 Days:

- Increase engagement rate by 50%+

- Drive 500+ website visits from social media

- Generate 100+ course inquiries through social channels

- Build community of 5,000+ engaged followers across platforms

- Successfully promote at least 2 major events

Compensation & Benefits

Salary:

- Entry Level: KSh 30,000 - 40,000/month

- Experienced: KSh 40,000 - 60,000/month

- Performance bonuses available

Benefits:

- Fully remote position - work from anywhere

- Flexible working hours

- FREE access to all TyLearn courses

- Opportunity for full-time role after 3 months

- Creative freedom and autonomy

- Career growth opportunities

- Work with cutting-edge AI tools

How to Apply

Click "Apply Now" and submit:

1. CV/Resume

2. Cover Letter (Tell us why you're perfect for TyLearn)

3. Portfolio (Links to accounts you've managed or content you've created)

4. Social Media Audit (Review TyLearn's current social media and give us 5 actionable recommendations)

5. Content Sample (Create 3 sample posts for TyLearn - any format)

6. Your social media handles

What We're Looking For in Your Portfolio

- Before/after metrics from accounts you've grown

- Examples of viral or high-performing content

- Campaign results (ads, launches, promotions)

- Content variety (reels, carousels, stories, graphics)

- Copywriting samples

Selection Process

1. Application review (3-5 days)

2. Portfolio evaluation

3. Video interview (30 minutes)

4. Paid trial task (1-week paid project)

5. Final decision

Application Deadline: November 25, 2025

Questions? Email jobs@tylearnafrica.com